Road Safety Awareness Project in Uttar Pradesh

The Road Safety Awareness Project aims to educate, engage, and empower individuals and communities across seven districts of Uttar Pradesh to adopt safer road-use practices and contribute towards reducing road accidents.

The initiative uses a combination of awareness sessions, road shows, street plays (skits), IEC materials, and digital communication to deliver road safety messages across communities. Digital displays installed at prominent locations will further strengthen the outreach by showcasing road safety messages and videos in high-visibility public spaces.

Key Objectives

• Create greater awareness about road safety practices among communities.

• Encourage responsible and safer behaviour among road users.

• Engage communities through interactive and participatory awareness activities.

• Disseminate road safety information through IEC materials and digital communication.

• Contribute towards reducing the incidence of road accidents through sustained public awareness.

Project Locations

The project covers seven districts of Uttar Pradesh:

• Agra

• Lucknow

• Gorakhpur

• Meerut

• Kanpur

• Prayagraj

• Varanasi

Key Interventions

• Awareness sessions on road safety and responsible road-use practices.

• Road shows to engage communities in public spaces.

• Street plays and skits to communicate road safety messages in an accessible and engaging manner.

• Distribution and circulation of Information, Education and Communication (IEC) materials.

• Installation of digital displays at prominent locations to showcase road safety messages and videos.

Reach and Beneficiaries

• 35,000 direct beneficiaries

• 1,75,000 indirect beneficiaries

• Residents and communities across 7 districts of Uttar Pradesh

Implementation Approach

The project is being implemented through a partnership between AU Bank Small Finance Bank, CCSE (Centre for CSR and Sustainability Excellence), Apna Theatre, and JPM. The multi-channel approach combines community engagement, performing arts, information dissemination, and digital communication to make road safety awareness more accessible and impactful across the target locations.